HPBA™ - The BBQ Source
Branding for HPBA's consumer facing brand, The BBQ Source.
The BBQ Source
While working at Fleishman-Hillard I created the branding for HPBA's consumer facing brand, The BBQ Source. My logo concept expands upon the flame used in the HPBA logo; but, with a new twist. Existing brand colors are combined with warm colors to create a stylized barbecue flame. The typography is clean, straightforward and references western typefaces. I was also responsible for creating their social media branding guidelines including their Twitter template and background as well as their Facebook "Welcome" tab.

Since my internship with Fleishman-Hillard ended, HPBA adopted my BBQ Source logo design as their own. The revised logo can be viewed here.
Facebook "Welcome" Tab - Created entire tab including all illustrations
Initial logo sketches
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