GIVEWAY DC: Be Alert. Aware. Alive.
GiveWay: Be Alert. Aware. Alive. is a group public awareness campaign that promotes safety for pedestrians, cyclists and motorists in the DC Metropolitan Area. The campaign involved three components: Print, Digital and Street Performances where members took to the streets of DC to advocate safety and the mission of GiveWay. I was part of the student design team that created this campaign from the ground up. Below, is a YouTube video of NBC Channel 4 coverage of a GiveWay street performance. GiveWay is sponsored by Adobe's Design Ignites Change whose mission is to harness the power of creativity to foster positive social change.
NBC Channel 4 coverage of a GiveWay street performance in Georgetown, Washington, DC
Story Cards - Back
Story Card - Front
Brochure w/ button band
Brochure - Inside & Foldout
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