Branding in the Surf/Skate/Snow Industry, Brah
2010
Graphic Design, Typography, Writing
Senior thesis publication on Branding within the Surf/Skate/Snow Industry focusing on Volcom and Hurley.
- Branding Within the Surf/Skate/Snow Industry, Brah
Written/Designed/Produced by Ashleigh Meusel - Emotional connections make up who we are and how we live each day. Whether those connections are to family, friends, loved ones, places, or material possesions, they are the pieces of our lifestyles. Brands develop very strong relationships to their consumers. Each brand has its own personality which directly relates to the personalities of its target audience. This connection shows that the personality of the brand is the same as the personality of the consumer; they are one in the same. My thesis publication explores two major action sports companies and the similarities and differences in their design aesthetic in relation to their personality which is reflected in the design of their respective sides of the publication.
This publication was written, designed, and produced as my senior thesis project. 
Volcom Side - Intro Spread
Hurley Cover - Mirror Paper was used to you can literally "see yourself" in the brand.
Hurley Ad Fold-out - to be able to appreciate the ad at full scale
Intro Slipcase
Outro Slipcase
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Working on a team consisting of four student designers and one student design manager, in Design Lab we created all of the collateral for the Corcoran's 2010 Commencement Ceremony which included invitations, programs, and a slideshow. My concept was chosen for the final design and my responsibilities relied heavily on design execution for the invitations, programs, and slideshow.Graphic Design2010 -
Hello Honey™ Event DesignBranding, Graphic Design, Illustration2012 -
That Guy® Playing Cards - ©Fleishman-HillardGraphic Design2012 -
125th Annual Student Awards Ceremony: Invitation, Program, and Award Certificate
Collateral for the Corcoran's 125th Annual Student Awards Ceremony which included invitations, programs, and award certificates.
This design was recognized in AIGAs 2010 Student ShowOff Competition as well as various competitions in the DC Metropolitan Area.Graphic Design2010 -
Original Poster Concepts for the Face Hunger CampaignGraphic Design, Photography, Typography2012 -
Various Portrait DrawingsDrawing, Fine Arts2010 -
Branding for HPBA's consumer facing brand, The BBQ Source.Branding, Graphic Design2011 -
Illustrations for revolutionhunger.orgIllustration, Drawing2011 -
True Commitment ProjectBranding, Creative Direction, Graphic Design2011 -
Original concept sketchesCreative Direction, Drawing, Storyboarding2012 -
Professional Preview InviteGraphic Design2010 -
Grandma Whitley's Peanut Brittle - Logo ConceptBranding, Graphic Design, Illustration2012 -
Senior Thesis PosterGraphic Design2010 -
Music video project. Filmed/edited/produced by Ashleigh Meusel.Video Arts, Editing2010 -
Handmade booksBook Arts2011 -
Men's and Girl's Search + Win web banners used to promote Volcom's search engine.
http://volcom.searchpw.com/?cmd=sb-promoteWeb Design, Graphic Design2010 -
boycott magazine: a magazine for women who love action sports, about women in action sports.Graphic Design, Editorial Design2010 -
ONE WAY journey bookBook Arts, Graphic Design, Poetry2010 -
WFP Hunger Awareness VideoMotion Graphics, Graphic Design, Typography2010 -
Three web banner ads for the American Bird Consevancy that appeared on Politico.com and www.rollcall.comWeb Design, Motion Graphics, Advertising2011 -
Sports PhotographyPhotography2010